Our approach at Alllkemia
Research areas & Tools
Our approach does not stop with quantitative research, but a very fine analysis, a solid and powerful approach to build our thinking.
We will offer a maximum of 2 or 3 highly targeted names.
Most of the failures in the creation of names lie in ignorance of the market, in offers or research that are too academic / conventional as well as in solutions that are no longer in agreement with the market.
Added to this is the use of poorly adapted tools, poor anticipation of your needs or a lack of study on the real aspects of your customers’ behavior.
An advanced, subtle and fertile semiotic analysis
The major lines of semiotic analysis used in the creation at the firm Alllkémia are advanced, subtle and fertile.
If you are ready to use it, you will discover its benefits.
This is a major issue for us, because your business will evolve in a complex world in constant change, so you need a powerful timeless name, very solid with character in order to face equal arms, see superior with some of its well established competitors regionally, nationally or internationally.
Discover the additional sciences that make up our tailor-made know-how:
Science mapping:
We study and disconnect the semantics and semiotics of your competitors.
This in-depth study through a set of sciences allows us to establish, in parallel, personalized recommendations during our advice and benchmarking on your competitors in order to recommend the best directions for achieving your goal.
Our tools
We have two regularly updated tutorial software, one called Origin, the other called Observer.
Origin
Powerful tool sweeping cultural and traditional knowledge on the 5 continents in order to find the common roots between languages.
Observer
Database of 280,000 words and geometric shapes, logos and logotypes most common in communication and advertising around the world.
Observer is endowed with analyzes of sectoral consumption influences, behavioral analyzes, choice of the most relevant colors across the world sectorized by national attachment and global trend.
We work mainly on measure, these tools allow us to make semantic verifications.
If you are ready to use it you will discover its benefits.
The power of pooling our work reflects a solid positioning at the forefront and a long-term vision.
The environment in which you operate is constantly changing, always more connected. Your client needs to vibrate, he consumes emotion every day, every moment. He needs direct emotion, someone who speaks to him, who speaks to him.
Your customer needs communion to believe in it, inner peace, a pleasant feeling when he buys your product or chooses your business.
A good product, a good business must be like a medicine, it must calm, soothe, reassure and give hope.
When you have the right tools and know the right codes: things are much easier and better.
You have to organize to succeed!
My success is built with Alllkémia!
